Award: shortlisted at The Indian Film Festival 2010 Video Contest (MOFILM competition)

We needed to create greatly enjoyable TV style ads for Hindustan Times (HT) as a continuation of the highly-acclaimed series of HT ' whack ' campaign: a gentle whack on the Head with a rolled-up Hindustan Times. Ideally 15 sec spot that ends with ' it is time to ... ', followed by the masthead of the paper.

Brand material and music provided by Hindustan Times and MOFILM